Lead Management

Lead Management and Demand Generation – Different, Equal, Powerful

Lauren Carlson, CRM Market Analyst over at Marketing Automation Software Guide, shared a post and video link that I think clearly outlined and clarified some of the confusion around lead management and demand generation. As a provider of Lead Management Software, we see it all of the time. Lauren shared that “demand generation” and “lead …

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CRM-Lead Management Software:The Death of Lost Productivity for Outbound Selling

Have you ever stood behind your outbound sales people and really paid attention after they complete a sales call? It can be quite the learning experience. Whether they are the high-paid closers or the entry level prospectors, many, if not most, will kill quite a bit of time before saddling up and making the next …

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Real Time Stats – Instant Gratification and Mistakes Avoided

Not so many years ago, we would click on a few icons, wait for a report to generate, review the report and feel pretty good about the control and speed we had over our data, salespeople and results. Well friends, in a world of instant gratification, reports seem like yesterday’s news. Today, we want live …

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Lead Management Software – A Powerful Sales Forecaster, Crystal Ball No Longer Required.

Come-on, we have all done it at one time or another.  You know, produced a sales forecast out of thin air.  Heck, back in the day it was all but required.  “Jim, what does your gut tell you the sales team can do this quarter?”  BTW – by “back in the day,” I mean a …

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