Telemarketing

How to Coach Your Agents Using Call Metrics

By Aleksandr Peterson A call center is only as good as its agents. Whether inbound or outbound, sales or service, it’s important that agents continuously hone their skills, improve efficiency, and stay informed about new products and best practices. But they also need guidance, accountability, and encouragement. That’s why call centers hire coaches — to …

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Wasted Days and Wasted Nights – How we Fail to Collect Vital Data on Each and Every Sales Call

Yep – I am astonished by the lack of what we should know but don’t. Every day, businesses are cranking out tons of sales calls that seem to fall short of gaining any real intellectual knowledge, despite all the effort. I was chatting with an Inside Sales manager a few weeks back, and he shared some …

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Real Time Stats – Instant Gratification and Mistakes Avoided

Not so many years ago, we would click on a few icons, wait for a report to generate, review the report and feel pretty good about the control and speed we had over our data, salespeople and results. Well friends, in a world of instant gratification, reports seem like yesterday’s news. Today, we want live …

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Inbound Marketing vs. Outbound Calling-Is the Truth Out There?

If you get caught up in the blogosphere or read all of the marketing hype around inbound marketing, you may find yourself hard pressed to hear the reasonable voices of sanity.  New companies have burst (OK-exploded) on to the scene, promoting all things inbound marketing.  “GET FOUND!” they  scream.  Some seem to suggest that people …

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