Email Marketing

How Many Cold Emails to Send Per Day Without Hurting Deliverability

Email Marketing / By

Cold emailing remains a cornerstone of effective outreach strategies, enabling businesses to connect with potential customers, cultivate leads, and establish valuable relationships.  When executed strategically, cold email campaigns can yield substantial returns on investment, particularly given their cost-effectiveness compared to other marketing channels.  However, determining the optimal volume of daily cold emails remains a persistent …

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Adapting to New Email Deliverability Rules: What Sales Teams Need to Know

Email Marketing / By

In October 2023, two major email service providers (ESPs), Gmail and Yahoo, caused quite a stir in the martech industry when they announced that new email deliverability rules would come into effect on February 1, 2024. These new regulations affect bulk senders, identified by Google as those who send more than 5,000 Gmail messages per …

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sales manners

Mind Your Sales Manners: Email Etiquette 101

Leave a Comment / Email Marketing, Sales Strategy / By

Paying attention to email etiquette can take you farther in your sales relationships than any fancy negotiation techniques. Samantha McKenna of #samsales Consulting describes the most common faux pas she sees people make in their interactions with prospects, especially via email. Sam talks about applying the power of manners to every step of a prospect’s …

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Six Useful Email Subject Lines for Sales to Increase Prospect Engagement

3 Comments / Contact Management, Email Marketing, Inside Sales, Lead Management, Prospecting, Sales CRM / By

It’s no secret that many agonize over the email copy and then hastily slap a written subject line right before clicking the ‘send’ button. It doesn’t matter how much research and time you put into the body text if the email subject lines aren’t captivating or insightful. As a salesperson, you’re reaching out to a prospect …

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How to Get Your Leads Across the Finish Line

Leave a Comment / Auto Dialing, Email Marketing, Sales CRM, Sales Enablement / By

It’s exciting to identify a hot lead, but it’s also a process that requires a great deal of preparation, investment, and effort before you can consider the deal closed. Think about your favorite athletes crossing the finish line during the Olympics this summer. They didn’t merely wake up one day and enter the contest. Every …

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Pump Up Your Email Campaigns with Drip Email

3 Comments / Email drip campaigns, Email Marketing, Lead Nurturing / By

You just wrapped up an amazing email campaign. The response rate was impressive and you’re pleased with the results. While you have reason to be proud, you realize that future subscribers will miss out unless you re-launch the campaign at some point in the future. Alas, you don’t want to do that because it would …

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