Shawn Finder

GM of Sales

The Importance of Speed-to-Lead in the Insurance Industry

Inside Sales / By

When a new lead notification appears, indicating a prospective client’s interest via web form submission, the operational decision is immediate: initiate contact or defer? While seemingly a minor procedural choice, a delayed response by your agent can significantly impact lead conversion, potentially redirecting valuable business to competitors. Even a brief delay of 5-10 minutes can …

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How to Prevent Your Emails from Going to Spam

Email Marketing / By

If your carefully crafted sales emails start consisntently ending up in your recipients’ spam folders, it’s a clear sign that action is needed to safeguard the effectiveness of your outreach efforts.  Modern spam filters, designed to protect inboxes from unwanted messages, have become increasingly sophisticated. Unfortunately, this means even legitimate emails can be mistakenly flagged …

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Step Up Your Outbound Dialing Strategy: Tips to Make Better Outbound Calls

Inside Sales / By

The effectiveness of your outbound dialing strategy can make or break your sales targets. If we bear in mind that 57% of C-suite executives report making purchase decisions based on direct conversations with sales representatives, it’s clear that your outbound dialing strategy is a revenue-defining competitive advantage.  While digital channels multiply, voice conversations remain the …

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How to Boost Your Cold Email Response Rate

Email Marketing / By

In the professional sales environment, cold outreach presents a significant challenge for organizations.  Similar to initiating an unexpected conversation with an unfamiliar individual, cold email outreach requires skill and strategy to execute effectively. For sales professionals new to the field, initiating first contact with prospects can be particularly daunting. Yet perhaps more challenging than the …

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The Importance of Timing for Sending Your Emails

Email Marketing / By

While email marketing may seem like a dated approach in the current digital landscape, cold email outreach has the potential to yield remarkable success stories and deliver an unparalleled return on investment (ROI).  However, it is crucial to recognize that achieving such results requires careful consideration of data and metrics, rather than simply relying on …

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Data Hygiene Best Practices: How to Keep Your List Clean

Inside Sales / By

Maintaining clean, accurate data is essential for effective business operations.  With 75% of revenue leaders lacking confidence in their CRM data and poor data quality leading to 12% revenue loss, the stakes are high.  This article outlines practical data hygiene strategies for sales teams to improve data quality, enhance decision-making, and drive better business outcomes. …

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How Many Cold Emails to Send Per Day Without Hurting Deliverability

Email Marketing / By

Cold emailing remains a cornerstone of effective outreach strategies, enabling businesses to connect with potential customers, cultivate leads, and establish valuable relationships.  When executed strategically, cold email campaigns can yield substantial returns on investment, particularly given their cost-effectiveness compared to other marketing channels.  However, determining the optimal volume of daily cold emails remains a persistent …

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Lead Management Best Practices for Insurance

Inside Sales / By

Lead management represents the cornerstone of sustainable growth in insurance sales, directly impacting both revenue generation and customer acquisition costs.  As enterprise insurance organizations handle increasingly complex sales cycles and diverse lead sources, the systematic approach to lead qualification, nurturing, and conversion becomes a key differentiator in organizational performance.  Insurance sales leaders who implement structured …

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How to Create a Sales Cadence That Will Keep Your Funnel Full

Email drip campaigns / By

Sales managers face a significant challenge in optimizing prospect engagement while maintaining professional persistence. The balance between consistent follow-up and respecting prospects’ time requires careful consideration, particularly when communicating complex product or service benefits. Research from RAIN Group indicates that securing an initial meeting with a new prospect requires an average of eight contact points. …

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