Shawn Finder

GM of Sales

How to Ensure Your Team Meets Appointment-Setting Goals

Every appointment is an opportunity to forge new partnerships, secure deals, and drive growth. Still, reaching prospects and getting them to book an appointment has never been this challenging despite all the available communication channels.  Gartner found that contacting a potential customer takes at least 18 calls, while less than 24% of sales emails get …

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sales metrics

Pipeline, Activity, and Conversions: Sales Metrics That Matter

Checking sales metrics daily and not just when a report is due is the secret to staying in the know regarding the performance of your sales team and determining how much they’re contributing to the success of your organization.  The health of your pipeline is the most crucial of these metrics, especially if we bear …

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How to Use Logical-branch Scripting to Increase Sales

While hitting quota is undoubtedly a top priority for every high-performing salesperson, the sales process isn’t only about closing a deal. It’s also about building genuine, meaningful relationships with prospects by addressing their pain points and discussing potential solutions.  So, in a way, salespeople should assume the role of trusted advisors who help potential customers …

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