3 Ways To Improve Your Cold Email Pitch
Sales coach Bob Shanes shares how to avoid common sales mistakes, plus three ways to boost email pitch response rates and compress the sales cycle
Email drip campaigns
Pump Up Your Email Campaigns with Drip Email
You just wrapped up an amazing email campaign. The response rate was impressive and you’re pleased with the results. While you have reason to be proud, you realize that future subscribers will miss out unless you re-launch the campaign at some point in the future. Alas, you don’t want to do that because it would …
5 Tips to Improve Customer Experience Using Sales Automation
Recent studies suggest that consumers are increasingly relying more on word-of-mouth and recommendations from friends and family when making buying decisions. These studies also reveal that 61% of customers who have a positive experience will tell their friends and family. So the question is, how can you create a better customer experience? Let’s assume you’ve …
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Email is Easy But Calling is Better
Don’t you just love email? It’s so easy to fire off a quick sales email message, and so much more convenient for you than picking up the phone to call a prospect. While it can be a real time saver for you, have you taken a second to consider the ease of use for the …
Entrepreneur Spotlight: David Ogilvy
Today’s spotlight entrepreneur and sales legend is David Ogilvy. You may recognize him as the ad man behind iconic campaigns for Dove, Schweppes, and Rolls-Royce. However, he started out in door-to-door stove sales for Aga Cookers. He was so good in his role as sales rep that he wrote a guide for Aga salesmen in …
Entrepreneur Spotlight: Mary Kay Ash
If you read the first post in our November series on entrepreneurs and sales legends (in celebration of National Entrepreneurs Month), you learned a little about John H. Patterson – an entrepreneur who became known as the father of modern sales training. Today’s spotlight is on a great sales person who became an entrepreneur: Mary …
Part 2: “Attach” Yourself to a Lead – Lead Nurturing and Your Solution
In Part 1 of the “Attach” Yourself to a Lead series, I discussed the Lead Generation, Research/Fact Finding, and Initial Communication steps in the sales pipeline. In Part 2, I will focus on the Lead Nurturing and Your Solution steps involved in the sales pipeline. These are extremely important steps that your sales team needs …
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Lead Nurturing: Email Tips
In honor of National Email Week, I thought it might be nice to share some tips on emailing as it relates to lead nurturing. Emailing is an essential part of any lead nurturing program, but it is only effective when it’s done right. Here are some email tips to help your lead nurturing program be …
Lead Nurturing: How to Make a Long Lasting Impression
Lead Nurturing: How to Make a Long Lasting Impression I ran across a quote recently that stated, “Almost everyone will make a good first impression, but only a few will make a good lasting impression” (Sonya Parker). That quote got me thinking about lead nurturing. In sales, we’re always trying to make a good first …
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Email Drip Campaigns
Email drip campaigns can be an effective way to warm up leads and help prospective buyers advance to the next level in the buying cycle. The key to ensuring an email drip campaign’s effectiveness is the creation of valuable information to help the prospect move through your sales funnel to the ultimate step of making …