Email drip campaigns

How to Warm Your Email Domain and Avoid the Spam Folder

You’ve got your domain, your DNS records are properly configured, and your emails are ready to send. But if you start blasting hundreds of messages from day one, your chances of landing in spam skyrocket. Warming up your domain is not optional, it’s a must for protecting your sender reputation and getting into inboxes. Warming …

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Anatomy of an Effective Email Nurture Campaign

With rising deliverability barriers, tighter regulations, and a growing resistance to anything that smells like spam, the standard approach to mass marketing email just doesn’t cut it anymore. That’s where email nurturing comes in. It sits between high-volume marketing blasts and manual one-to-one outreach, offering the best of both worlds: personalization at scale. In our …

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How to Create a Sales Cadence That Will Keep Your Funnel Full

Sales managers face a significant challenge in optimizing prospect engagement while maintaining professional persistence. The balance between consistent follow-up and respecting prospects’ time requires careful consideration, particularly when communicating complex product or service benefits. Research from RAIN Group indicates that securing an initial meeting with a new prospect requires an average of eight contact points. …

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Pump Up Your Email Campaigns with Drip Email

You just wrapped up an amazing email campaign. The response rate was impressive and you’re pleased with the results. While you have reason to be proud, you realize that future subscribers will miss out unless you re-launch the campaign at some point in the future. Alas, you don’t want to do that because it would …

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5 Tips to Improve Customer Experience Using Sales Automation

Recent studies suggest that consumers are increasingly relying more on word-of-mouth and recommendations from friends and family when making buying decisions. These studies also reveal that 61% of customers who have a positive experience will tell their friends and family. So the question is, how can you create a better customer experience? Let’s assume you’ve …

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Entrepreneur Spotlight: David Ogilvy

Today’s spotlight entrepreneur and sales legend is David Ogilvy.  You may recognize him as the ad man behind iconic campaigns for Dove, Schweppes, and Rolls-Royce.  However, he started out in door-to-door stove sales for Aga Cookers.  He was so good in his role as sales rep that he wrote a guide for Aga salesmen in …

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Entrepreneur Spotlight: Mary Kay Ash

If you read the first post in our November series on entrepreneurs and sales legends (in celebration of National Entrepreneurs Month), you learned a little about John H. Patterson – an entrepreneur who became known as the father of modern sales training.  Today’s spotlight is on a great sales person who became an entrepreneur:  Mary …

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