Email drip campaigns

How to Create a Sales Cadence That Will Keep Your Funnel Full

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Sales managers face a significant challenge in optimizing prospect engagement while maintaining professional persistence. The balance between consistent follow-up and respecting prospects’ time requires careful consideration, particularly when communicating complex product or service benefits. Research from RAIN Group indicates that securing an initial meeting with a new prospect requires an average of eight contact points. …

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Pump Up Your Email Campaigns with Drip Email

3 Comments / Email drip campaigns, Email Marketing, Lead Nurturing / By

You just wrapped up an amazing email campaign. The response rate was impressive and you’re pleased with the results. While you have reason to be proud, you realize that future subscribers will miss out unless you re-launch the campaign at some point in the future. Alas, you don’t want to do that because it would …

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5 Tips to Improve Customer Experience Using Sales Automation

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Recent studies suggest that consumers are increasingly relying more on word-of-mouth and recommendations from friends and family when making buying decisions. These studies also reveal that 61% of customers who have a positive experience will tell their friends and family. So the question is, how can you create a better customer experience? Let’s assume you’ve …

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Entrepreneur Spotlight: David Ogilvy

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Today’s spotlight entrepreneur and sales legend is David Ogilvy.  You may recognize him as the ad man behind iconic campaigns for Dove, Schweppes, and Rolls-Royce.  However, he started out in door-to-door stove sales for Aga Cookers.  He was so good in his role as sales rep that he wrote a guide for Aga salesmen in …

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Entrepreneur Spotlight: Mary Kay Ash

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If you read the first post in our November series on entrepreneurs and sales legends (in celebration of National Entrepreneurs Month), you learned a little about John H. Patterson – an entrepreneur who became known as the father of modern sales training.  Today’s spotlight is on a great sales person who became an entrepreneur:  Mary …

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Part 2: “Attach” Yourself to a Lead – Lead Nurturing and Your Solution

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In Part 1 of the “Attach” Yourself to a Lead series, I discussed the Lead Generation, Research/Fact Finding, and Initial Communication steps in the sales pipeline.  In Part 2, I will focus on the Lead Nurturing and Your Solution steps involved in the sales pipeline.  These are extremely important steps that your sales team needs …

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