In Part 1 of the “Attach” Yourself to a Lead series, I discussed the Lead Generation, Research/Fact Finding, and Initial Communication steps in the sales pipeline. In Part 2, I will focus on the Lead Nurturing and Your Solution steps involved in the sales pipeline. These are extremely important steps that your sales team needs …
Part 2: “Attach” Yourself to a Lead – Lead Nurturing and Your Solution Read More »
In honor of National Email Week, I thought it might be nice to share some tips on emailing as it relates to lead nurturing. Emailing is an essential part of any lead nurturing program, but it is only effective when it’s done right. Here are some email tips to help your lead nurturing program be …
Lead Nurturing: How to Make a Long Lasting Impression I ran across a quote recently that stated, “Almost everyone will make a good first impression, but only a few will make a good lasting impression” (Sonya Parker). That quote got me thinking about lead nurturing. In sales, we’re always trying to make a good first …
Lead Nurturing: How to Make a Long Lasting Impression Read More »
Email drip campaigns can be an effective way to warm up leads and help prospective buyers advance to the next level in the buying cycle. The key to ensuring an email drip campaign’s effectiveness is the creation of valuable information to help the prospect move through your sales funnel to the ultimate step of making …
Do you need help sending out emails for your company? Email drip allows you to set up different campaigns that will send out emails to your contacts based on triggers. It is easy to set up. Create your campaigns with different rules to send out an email to your clients days, weeks, or months after your call based on your triggers. For example, if you leave a message for a client, you can set this up so an email will go out a week after you left the message. You can even set it up to send out an email before you make a call to a client. Email drip also helps you setup an email footer and unsubscribe link that will be included in each email.
VanillaSoft can help you increase your deliverability by sending emails using your own email server. This feature is helpful because it is less likely that the email you are sending will be considered junk mail by the receiving email system. Some of the more strict email servers will mark emails as spam unless they are sent from the proper domain. The setup process is easy. You can set it up to come from one email address or it can be setup to come from individual email addresses — those of your agents.
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