Lead Nurturing

How to Do Email Lead Nurturing: A Practical Guide for Sales Teams

Lead Nurturing / By

Most sales emails go unopened or ignored because inboxes are overloaded with newsletters, promotions, and cold outreach. Sales reps feel pressure to reach more leads, but poor execution often leads to low engagement, missed opportunities, and damaged deliverability. If you’re wondering how to do email lead nurturing in a way that feels personal and effective, …

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Four-Step Guide to Helping Inbound Leads Walk Down the Buyers’ Path

Leave a Comment / Contact Management, Inside Sales, Lead Management, Lead Nurturing, Prospecting, Sales Training / By

The sales cycle is an extended process, to say the least. Leads may spend months considering whether they’ll make a purchase of your products and services thanks to fierce competition in the B2B space. Ultimately, it’s critical to nurture inbound leads during this time so you can keep your company at the forefront of their …

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Pump Up Your Email Campaigns with Drip Email

3 Comments / Email drip campaigns, Email Marketing, Lead Nurturing / By

You just wrapped up an amazing email campaign. The response rate was impressive and you’re pleased with the results. While you have reason to be proud, you realize that future subscribers will miss out unless you re-launch the campaign at some point in the future. Alas, you don’t want to do that because it would …

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5 Tips to Improve Customer Experience Using Sales Automation

Leave a Comment / Email drip campaigns, Inside Sales, Lead Management, Lead Nurturing, Sales Automation / By

Recent studies suggest that consumers are increasingly relying more on word-of-mouth and recommendations from friends and family when making buying decisions. These studies also reveal that 61% of customers who have a positive experience will tell their friends and family. So the question is, how can you create a better customer experience? Let’s assume you’ve …

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The Ultimate Holiday Gift List Guide for Sales Teams

1 Comment / Lead Management, Lead Nurturing, Sales Enablement / By

What do your sales teams want for the holidays this year? Peruse our handy shopping list to help you select something they really want! Peace on Earth . . . Or at least in the office. Calm the age-old rivalry between your sales teams and your marketing group. Marketing automation and CRM aren’t cure-alls or …

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Entrepreneur Spotlight: David Ogilvy

Leave a Comment / Email drip campaigns, Lead Management, Lead Nurturing / By

Today’s spotlight entrepreneur and sales legend is David Ogilvy.  You may recognize him as the ad man behind iconic campaigns for Dove, Schweppes, and Rolls-Royce.  However, he started out in door-to-door stove sales for Aga Cookers.  He was so good in his role as sales rep that he wrote a guide for Aga salesmen in …

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Lead Nurturing: How to Make a Long Lasting Impression

Leave a Comment / Email drip campaigns, Lead Nurturing / By

Lead Nurturing: How to Make a Long Lasting Impression  I ran across a quote recently that stated, “Almost everyone will make a good first impression, but only a few will make a good lasting impression” (Sonya Parker).  That quote got me thinking about lead nurturing.  In sales, we’re always trying to make a good first …

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