The sales cycle is an extended process, to say the least. Leads may spend months considering whether they’ll make a purchase of your products and services thanks to fierce competition in the B2B space. Ultimately, it’s critical to nurture inbound leads during this time so you can keep your company at the forefront of their …
Four-Step Guide to Helping Inbound Leads Walk Down the Buyers’ Path Read More »
You just wrapped up an amazing email campaign. The response rate was impressive and you’re pleased with the results. While you have reason to be proud, you realize that future subscribers will miss out unless you re-launch the campaign at some point in the future. Alas, you don’t want to do that because it would …
Recent studies suggest that consumers are increasingly relying more on word-of-mouth and recommendations from friends and family when making buying decisions. These studies also reveal that 61% of customers who have a positive experience will tell their friends and family. So the question is, how can you create a better customer experience? Let’s assume you’ve …
5 Tips to Improve Customer Experience Using Sales Automation Read More »
So, you are an insurance salesperson who relies on sales by phone. You know we live in a fast-paced world that is all about convenience. You can binge watch a whole season of a favorite television show in a single weekend. You can order food online and get it at your home in less than …
What do your sales teams want for the holidays this year? Peruse our handy shopping list to help you select something they really want! Peace on Earth . . . Or at least in the office. Calm the age-old rivalry between your sales teams and your marketing group. Marketing automation and CRM aren’t cure-alls or …
The Ultimate Holiday Gift List Guide for Sales Teams Read More »
Today’s spotlight entrepreneur and sales legend is David Ogilvy. You may recognize him as the ad man behind iconic campaigns for Dove, Schweppes, and Rolls-Royce. However, he started out in door-to-door stove sales for Aga Cookers. He was so good in his role as sales rep that he wrote a guide for Aga salesmen in …
In honor of National Email Week, I thought it might be nice to share some tips on emailing as it relates to lead nurturing. Emailing is an essential part of any lead nurturing program, but it is only effective when it’s done right. Here are some email tips to help your lead nurturing program be …
Lead Nurturing: How to Make a Long Lasting Impression I ran across a quote recently that stated, “Almost everyone will make a good first impression, but only a few will make a good lasting impression” (Sonya Parker). That quote got me thinking about lead nurturing. In sales, we’re always trying to make a good first …
Lead Nurturing: How to Make a Long Lasting Impression Read More »
Email drip campaigns can be an effective way to warm up leads and help prospective buyers advance to the next level in the buying cycle. The key to ensuring an email drip campaign’s effectiveness is the creation of valuable information to help the prospect move through your sales funnel to the ultimate step of making …
Do you need help sending out emails for your company? Email drip allows you to set up different campaigns that will send out emails to your contacts based on triggers. It is easy to set up. Create your campaigns with different rules to send out an email to your clients days, weeks, or months after your call based on your triggers. For example, if you leave a message for a client, you can set this up so an email will go out a week after you left the message. You can even set it up to send out an email before you make a call to a client. Email drip also helps you setup an email footer and unsubscribe link that will be included in each email.
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