Sales Automation

Sales Automation Rocks…Don’t Forget to Personalize the Sales Experience

Automation is a powerful part of your sales and marketing arsenal, so this may seem like a strange question to ask– Is it really possible to over-automate your customer and prospect communications? In short, yes.   Prefer to listen instead of read? Over-automation is, basically, treating every prospect and customer the same. You remove any …

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5 Tips to Improve Customer Experience Using Sales Automation

Recent studies suggest that consumers are increasingly relying more on word-of-mouth and recommendations from friends and family when making buying decisions. These studies also reveal that 61% of customers who have a positive experience will tell their friends and family. So the question is, how can you create a better customer experience? Let’s assume you’ve …

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Lead Management for the Solar Energy Industry – Infographic

Lead management is a vital part of the sales process for the solar energy industry.  According to the Solar Energy Industries Association (SEIA), 2014 was a great year for the industry.  Installations of solar photovoltaics (PV) in Q3 were up 41 percent over the same period in 2013.  Third quarter 2014 was also the second …

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