Email Marketing

Six Useful Email Subject Lines for Sales to Increase Prospect Engagement

It’s no secret that many agonize over the email copy and then hastily slap a written subject line right before clicking the ‘send’ button. It doesn’t matter how much research and time you put into the body text if the email subject lines aren’t captivating or insightful. As a salesperson, you’re reaching out to a prospect …

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How to Get Your Leads Across the Finish Line

It’s exciting to identify a hot lead, but it’s also a process that requires a great deal of preparation, investment, and effort before you can consider the deal closed. Think about your favorite athletes crossing the finish line during the Olympics this summer. They didn’t merely wake up one day and enter the contest. Every …

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Pump Up Your Email Campaigns with Drip Email

You just wrapped up an amazing email campaign. The response rate was impressive and you’re pleased with the results. While you have reason to be proud, you realize that future subscribers will miss out unless you re-launch the campaign at some point in the future. Alas, you don’t want to do that because it would …

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From Failure to Fame: Harland Sanders, the Entrepreneur

Here’s the next in our month-long series on entrepreneurs and sales legends in honor of National Entrepreneurship Month . . . . If you are of a certain age, you probably recognize Colonel Sanders as the man behind Kentucky Fried Chicken, now known as KFC.  If you are a “spring chicken”, here’s a hint about …

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Celebrating Entrepreneurs & Sales Legends in November: John H. Patterson

Did you know that November is National Entrepreneurship Month?  Throughout November, we plan to highlight some legendary entrepreneurs who are also considered sales greats.  We are kicking off our series with a profile of John H. Patterson. John H. Patterson formed the National Cash Register Company in 1884. The company grew from producing only 16,000 …

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