Telefundraising

How to Make the Most of Your University Giving Days

In March 2021, Cornell University made headlines when its 14,411 donors managed to raise a whopping $10,040,921 in just 24 hours, thus breaking the school’s 2020 record by approximately $3 million!  The 2021 Purdue Day of Giving made an even bigger splash by bringing in $52,489,367!  These are some impressive numbers that you may think …

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The Evolution of Phonathon: 4 Tips to Maximize Donor Engagement

The Evolution of Phonathon: 4 Tips to Maximize Donor Engagement

“Hi Mark! My name is John and I’m a first-year at XYZ University. I’m reaching out to share the latest campus updates and discuss the University Fund if that’s OK with you.”  The phonathon played a central role in higher ed fundraising for decades and universities managed to rake in millions of dollars with the …

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