Phonathon

The Evolution of Phonathon: 4 Tips to Maximize Donor Engagement

The Evolution of Phonathon: 4 Tips to Maximize Donor Engagement

“Hi Mark! My name is John and I’m a first-year at XYZ University. I’m reaching out to share the latest campus updates and discuss the University Fund if that’s OK with you.”  The phonathon played a central role in higher ed fundraising for decades and universities managed to rake in millions of dollars with the …

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