From the Ground Up – Donor Foundation to Donor Evolution
Learn how to build and expand your donor base, keep them engaged throughout the year, and excel at your higher ed fundraising career.
Phonathon
The Evolution of Phonathon: 4 Tips to Maximize Donor Engagement
“Hi Mark! My name is John and I’m a first-year at XYZ University. I’m reaching out to share the latest campus updates and discuss the University Fund if that’s OK with you.” The phonathon played a central role in higher ed fundraising for decades and universities managed to rake in millions of dollars with the …
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Prepare Your Telefundraising Volunteers for Success
Preparing your telefundraising volunteers for an upcoming phonathon and getting them up to speed is key to successful and productive fundraising.
Tips for a Productive Phonathon: Scripts, Training, and Tools for Success
Read on to find tips on how to run a productive phonathon campaign, craft effective phonathon scripts, and what tools to use.
Phonathon Checklist: Focus on Donor Retention
As Genie mentioned in a recent post, donor retention is a real problem for nonprofits: $92 lost for every $100 raised; 102 donors lost for every 100 gained. Not great. To help fundraisers address the issue of donor retention, we have put together this handy checklist. Want to learn more about running effective phonathons and …
Donor Retention is a Major Struggle for Nonprofits
Of all the industry verticals we serve, I think nonprofits may see some of the toughest challenges. They aren’t “selling” anything, per se, but they certainly must market themselves and persuade donors to act in much the same way for-profit companies must persuade their customers to buy.
Tele-Fundraising Software Comes of Age- You No Longer Have to Settle for the Status Quo
Not so many years back, non-profit organizations aiming to do membership drives, renewal campaigns or the traditional annual fund drive or phoneathons had very limited choices in terms of software. A handful of players dominated the landscape with expensive and complicated platforms that were often out of the reach of many smaller organizations. Sure, the …
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