I just had another conversation with a small business owner who was struggling to effectively manage the leads that he was purchasing from several online lead providers. He couldn’t understand why some of the leads were being called once on the first day and then wouldn’t reappear again for a month. Obviously, by then, they …
A well-known book stated that men are from Mars and women are from Venus, but I sometimes get the feeling that this expression applies equally well to many sales people and their managers. Each group often has a different perception of how sales should be run, with the sales people believing that individual initiative and …
Software as a Service (SaaS) certainly appears to be the current wave in business applications. You can hardly read a technology article or ad today without seeing reference to the ‘cloud’. More and more companies are taking their applications to the Web in order to take advantage of the flexibility, mobility and collaboration that the …
It is with a heavy heart that we said goodbye to Ken Murray on June 18th following a stroke. We lost a friend, a husband, a father, an entrepreneur and a natural-born salesman. Ken had a great attitude to life, and I think that it showed in every blog he wrote. He was passionate about …
Submitted by Guest Blogger, Ashley Furness, Software Advice market analyst Every company wants high leads volume – but skimping on lead management and prioritization can kill your chances to capitalize on the best ones. In this two-part video series, VisionEdge Marketing President Laura Patterson shares her tips for crafting an effective opportunity scoring system. First, …
Video Guide: Easy Steps for Lead Management and Scoring Read More »
Yep – I am astonished by the lack of what we should know but don’t. Every day, businesses are cranking out tons of sales calls that seem to fall short of gaining any real intellectual knowledge, despite all the effort. I was chatting with an Inside Sales manager a few weeks back, and he shared some …
Several months back I wrote a post titled, “VoIP – Choosing the Right Provider for Your Inside Sales Team.” The post not only turned out to be popular, but actually generated quite a bit of traffic for one of the companies I referred to. The popularity of the post, the feedback I received from it, …
Recently, I started writing a new post about some of our best features which we think are underutilized by our customers. As I thought about several customers, knowing what I know about their business, I had a “Wow!” moment. These folks have no clue that VanillaSoft has these features baked in. With this new knowledge, …
It has been said that a man who promotes his competitors on his own site is a man who soon will find another line of work. I have always believed, and made it the policy of VanillaSoft, that getting people into the right product is more important than selling your product to the wrong person. …
Lead and Prospect Management-Through Email? Yep, That’s What I Said Read More »
Lauren Carlson, CRM Market Analyst over at Marketing Automation Software Guide, shared a post and video link that I think clearly outlined and clarified some of the confusion around lead management and demand generation. As a provider of Lead Management Software, we see it all of the time. Lauren shared that “demand generation” and “lead …
Lead Management and Demand Generation – Different, Equal, Powerful Read More »
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