Shawn Finder

GM of Sales

How to Automate Your Phone-based Sales Processes

The traditional method of finalizing deals through face-to-face meetings and handshakes has significantly transformed. Inside sales professionals are now capitalizing on the opportunity to conduct the entire sales process through virtual channels, with phone calls, SMS, web demos, and various other digital communication methods taking center stage. While the integration of technology into the sales …

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Sales Admin: How to Get More Sales For your Business?

Closing a deal is a successful conclusion of a complex and collaborative process.  Even though SDRs are the ones who are in the spotlight because of their visible frontline efforts, there are professionals whose behind-the-scenes support facilitates the smooth execution and operational efficiency that are essential for making those deals happen — sales administrators.  In …

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Sales Playbook – How to Create a Repeatable Sales Process

What is a sales playbook? It’s a series of documents that outline the most effective sales processes, tactics, strategies, and best practices to help sales representatives close more deals. Thanks to bringing together details about the buyer’s journey, stage-specific content, recommended sales engagement tactics and guided selling tools, a sales playbook makes the sales process …

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sales metrics

Pipeline, Activity, and Conversions: Sales Metrics That Matter

Checking sales metrics daily and not just when a report is due is the secret to staying in the know regarding the performance of your sales team and determining how much they’re contributing to the success of your organization.  The health of your pipeline is the most crucial of these metrics, especially if we bear …

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How to Use Logical-branch Scripting to Increase Sales

While hitting quota is undoubtedly a top priority for every high-performing salesperson, the sales process isn’t only about closing a deal. It’s also about building genuine, meaningful relationships with prospects by addressing their pain points and discussing potential solutions.  So, in a way, salespeople should assume the role of trusted advisors who help potential customers …

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