leads

How to Improve Your Sales Process and Ease SDR-to-AE Lead Transitions

Perfecting the sales process is one of the most effective things a revenue-generating team can do. One of the most crucial aspects of a great process is assigning (and refining) the roles of everyone on the team — from sales development rep to account executive (and anyone who happens to be in between). CybSafe CRO …

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How to Get Your Leads Across the Finish Line

It’s exciting to identify a hot lead, but it’s also a process that requires a great deal of preparation, investment, and effort before you can consider the deal closed. Think about your favorite athletes crossing the finish line during the Olympics this summer. They didn’t merely wake up one day and enter the contest. Every …

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