Bergen Wilde

Beginning his sales career with the family flower business, Bergen Wilde moved briefly into federal politics as a campaign manager. Transitioning out of politics – almost – Bergen spent a few years selling SAP data archiving consulting services to the federal government before moving into document management software sales. Loving the energy in smaller companies, he joined a colleague’s start-up document management firm in a sales and marketing role where Bergen discovered his true calling – product marketing. After 18 years in sales, Bergen now leverages his experience as the Head of Product Marketing for VanillaSoft, the leader in sales engagement software.

Creating the Synergy Between a Sales Engagement Platform and CRM

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Building an effective toolstack for sales teams is a complex and intricate task, but at the core of each team, you will always find a customer relationship management system (CRM).  Historically, these systems were used by sales and marketing professionals for all activities involved in collecting and converting leads into opportunities and customers.  Yet, most …

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