B2B Sales

What Types of Content Do Salespeople Need?

What types of content do salespeople need? There are two different types of content they need to be successful: External-facing content provided by marketing like eBooks, case studies, etc and internal-facing content is sales enablement content like competitor research, product training, etc. For years now, the hoopla around content has focused on content marketing and …

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2014 Trends in B2B Sales

We are one month into 2014 and some of you may be wondering what this new year holds for sales. We’ve put together an infographic to identify some of the trends we expect to see in B2B sales during 2014. VanillaSoft is committed to helping you improve your lead management process in 2014!

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