sales engagement

The Importance of Speed-to-Lead in the Insurance Industry

When a new lead notification appears, indicating a prospective client’s interest via web form submission, the operational decision is immediate: initiate contact or defer? While seemingly a minor procedural choice, a delayed response by your agent can significantly impact lead conversion, potentially redirecting valuable business to competitors. Even a brief delay of 5-10 minutes can …

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sales metrics

Pipeline, Activity, and Conversions: Sales Metrics That Matter

Checking sales metrics daily and not just when a report is due is the secret to staying in the know regarding the performance of your sales team and determining how much they’re contributing to the success of your organization.  The health of your pipeline is the most crucial of these metrics, especially if we bear …

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