social selling

Social Selling – Blurring the Lines Between Sales and Marketing

Is social selling really selling? Selling is a one-on-one conversation. Social selling most of the time is a generic shout-out to the world, which is not selling. Most of what people call “social selling” is actually social marketing. However, there are times social media is used to sell to a specific individual. Social selling is …

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Make Sure You Are Social Selling Instead of Social Spamming

When it comes to social selling, an inside sales rep often has a leg up on the road-warrior field rep. After all, an inside sales rep is often “inside” at his or her desk making connections with potential new business contacts. This means more time to access the internet and social networks, both of which …

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