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Let’s Chat: Creating a Common Language for Healthy Sales and Marketing Relationships

The history of rocky relations between sales and marketing teams goes about as far back as corporate culture itself. Despite having the best intentions, sales and marketing professionals often find themselves on opposite sides of a metaphoric language barrier. While marketers tend to focus on content creation to attract leads, reps care more about content …

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What’s with the Cold Calling is Dead Conspiracy?

The proof is out there – cold calling isn’t dead. But take a quick look around the Internet, and you’ll also find plenty of naysayers with little evidence to back their claims. Maybe these individuals are scared to pick up the phone because they’re worried they’ll get a no. If making a call will get a straight answer from your prospect while emailing and social selling only delays the inevitable, why would you wait? You’re only spinning your wheels and wasting time reaching out to them, conducting more research, etc.

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