How do you make successful outbound sales and follow up calls? Proper training, coaching, and preparation: don’t be afraid, prepare for objections, make it personal, cut time-consuming tasks, stay focused and in control, listen, be aware of body language, offer options, choose the right technology, and set goals. Getting started is often the most challenging …
Despite many claims about the “death” of cold calling, 92% of customer interactions still take place over the phone. Initial sales calls usually last for 30-40 seconds. In this limited time, your team should be able to make a fantastic impression on your prospects.
The proof is out there – cold calling isn’t dead. But take a quick look around the Internet, and you’ll also find plenty of naysayers with little evidence to back their claims. Maybe these individuals are scared to pick up the phone because they’re worried they’ll get a no. If making a call will get a straight answer from your prospect while emailing and social selling only delays the inevitable, why would you wait? You’re only spinning your wheels and wasting time reaching out to them, conducting more research, etc.
Cold calling, when treated professionally and with the right game plan, is very successful. So, what is cold calling? Learn about it here.
Yep! I used the words “art” and “cold calling” in the same sentence. We sponsored a webinar last week by our good friend Wendy Weiss, “The Queen of Cold Calling.” Pretty much anyone who uses the phone as a selling tool knows Wendy. If you don’t, you really need to jump on her next webinar. Wendy …
Cold Calling – It Is Not The Volume, But The Art Read More »
Several years back I wrote a paper entitled, “Want to make more sales? Make more sales calls.” The paper touted the old teaching that sales is a game of numbers, and doing more will get you more. The paper did well and has been downloaded thousands of time. Why? Probably in part because the message …
Sales – Is It Still a Game of Numbers? You Do the Math. Read More »
It’s important to evaluate what role cold calling, social media, and sales 2.0 have in your business. Each have their place, and each bring value.
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