cold calling

What’s with the Cold Calling is Dead Conspiracy?

The proof is out there – cold calling isn’t dead. But take a quick look around the Internet, and you’ll also find plenty of naysayers with little evidence to back their claims. Maybe these individuals are scared to pick up the phone because they’re worried they’ll get a no. If making a call will get a straight answer from your prospect while emailing and social selling only delays the inevitable, why would you wait? You’re only spinning your wheels and wasting time reaching out to them, conducting more research, etc.

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