Darryl Praill

Darryl Praill is a high-tech marketing executive with over 25 years of experience spanning startups, re-starts, consolidations, acquisitions, and divestments. Recently, he was voted a Top 3 Marketer and a Top 32 Sales Leader on LinkedIn, and in 2020 he was recognized as a Top 10 SaaS Branding Expert.

Build a Better Call Center Culture to Drive Agent Motivation

A company’s call center is often the front line in customer service. For many organizations, it is the primary driver of booking appointments or making sales. With such an important role, it seems like this department should have one of the most rigorous hiring, training, and employee retention programs. However, many of us know this simply isn’t the case. It may be an issue of perception about the role of the call center agent and its importance to the company. Maybe it’s just a matter of budgetary limitations. Whatever the case may be, it’s time to kick call center training and motivation to the next level. Your call center should be considered an investment – not merely an expense.

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