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Drop by our Booth #637 at ICON in San Diego

April is kicking off in high gear for VanillaSoft! Next week we will be attending the Association of Fundraising Professionals (AFP) International Conference on Fundraising (ICON). We look forward to meeting with attendees to learn more about the opportunities and challenges facing telefundraising professionals and share how VanillaSoft can help. You may think to yourself, …

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Feature Focus: Email Drip Campaigns

Do you need help sending out emails for your company? Email drip allows you to set up different campaigns that will send out emails to your contacts based on triggers. It is easy to set up. Create your campaigns with different rules to send out an email to your clients days, weeks, or months after your call based on your triggers. For example, if you leave a message for a client, you can set this up so an email will go out a week after you left the message. You can even set it up to send out an email before you make a call to a client. Email drip also helps you setup an email footer and unsubscribe link that will be included in each email.

Sending Email Using Your Own Email Server

VanillaSoft can help you increase your deliverability by sending emails using your own email server. This feature is helpful because it is less likely that the email you are sending will be considered junk mail by the receiving email system. Some of the more strict email servers will mark emails as spam unless they are sent from the proper domain. The setup process is easy. You can set it up to come from one email address or it can be setup to come from individual email addresses — those of your agents.

Part 3: Death by a Thousand Calls or Familiarity Really Can Breed Contempt

Let’s look at another issue that I have run into surprisingly often when looking at Inside Sales processes: death by a thousand calls. In fact, I was on the phone with a sales manager about a week ago who had decided to try out some new, more expensive lead sources in the sales mix. The …

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