The sales cycle is an extended process, to say the least. Leads may spend months considering whether they’ll make a purchase of your products and services thanks to fierce competition in the B2B space. Ultimately, it’s critical to nurture inbound leads during this time so you can keep your company at the forefront of their …
Four-Step Guide to Helping Inbound Leads Walk Down the Buyers’ Path Read More »
You just wrapped up an amazing email campaign. The response rate was impressive and you’re pleased with the results. While you have reason to be proud, you realize that future subscribers will miss out unless you re-launch the campaign at some point in the future. Alas, you don’t want to do that because it would …
In Part 1 of the “Attach” Yourself to a Lead series, I discussed the Lead Generation, Research/Fact Finding, and Initial Communication steps in the sales pipeline. In Part 2, I will focus on the Lead Nurturing and Your Solution steps involved in the sales pipeline. These are extremely important steps that your sales team needs …
Part 2: “Attach” Yourself to a Lead – Lead Nurturing and Your Solution Read More »
In honor of National Email Week, I thought it might be nice to share some tips on emailing as it relates to lead nurturing. Emailing is an essential part of any lead nurturing program, but it is only effective when it’s done right. Here are some email tips to help your lead nurturing program be …
Lead Nurturing: How to Make a Long Lasting Impression I ran across a quote recently that stated, “Almost everyone will make a good first impression, but only a few will make a good lasting impression” (Sonya Parker). That quote got me thinking about lead nurturing. In sales, we’re always trying to make a good first …
Lead Nurturing: How to Make a Long Lasting Impression Read More »
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