email marketing

Six Useful Email Subject Lines for Sales to Increase Prospect Engagement

It’s no secret that many agonize over the email copy and then hastily slap a written subject line right before clicking the ‘send’ button. It doesn’t matter how much research and time you put into the body text if the email subject lines aren’t captivating or insightful. As a salesperson, you’re reaching out to a prospect …

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Automate Sales by Cutting Low-level Tasks out of Your Day

According to The Bridge Groups, sales productivity is the #1 challenge for nearly 65 percent of business-to-business organizations. The one universal truth is that no matter how great your service is, the business needs an efficient sales process. The trick is to find an ideal inside sales software that emphasizes efficiency, usefulness and productivity. VanillaSoft …

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Pump Up Your Email Campaigns with Drip Email

You just wrapped up an amazing email campaign. The response rate was impressive and you’re pleased with the results. While you have reason to be proud, you realize that future subscribers will miss out unless you re-launch the campaign at some point in the future. Alas, you don’t want to do that because it would …

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