CRM

Creating the Synergy Between a Sales Engagement Platform and CRM

Building an effective toolstack for sales teams is a complex and intricate task, but at the core of each team, you will always find a customer relationship management system (CRM).  Historically, these systems were used by sales and marketing professionals for all activities involved in collecting and converting leads into opportunities and customers.  Yet, most …

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Discovering the Best Methods for Setting Appointments

Scheduling appointments seems pretty simple, right? You pick up the phone, do a little cold calling, and attempt to book some appointments over the phone. “It will only take 15 minutes. When is a good time to meet?” your reps ask — hoping to convince decision-makers to set a time and date for a demo. …

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How to Juggle Your Leads without Dropping the Ball

It’s no surprise the use and need for inside sales has skyrocketed thanks to technology and the innovative ways salespeople are maximizing their potential. But how do you keep your leads in order? How do you close the sale on new prospects? What is the secret to juggling your leads without dropping the ball? Entrepreneur …

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Twitter – Can it Really Be a Lead Source for Inside Sales Teams?

Without question, Twitter is everywhere.  One would be hard pressed to visit the website of a company and not find their Twitter icon prominently displayed.  Today, businesses tweet, follow, track, list, recommend and work feverishly to build their followers.  I must admit – Twitter is cool, fun and a decent distraction from the daily grind.  …

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CRM vs. SFA, Lead Management and Telemarketing Software: 5 Things to Consider Before Pulling the Trigger for Your Inside Sales Team

  Often times, many things get lumped into the bucket of CRM.  For the purpose of this post, let’s define CRM in its most traditional sense: customer relationship management that gives managers great reporting on all of the customer touch points, links all of the departments together and gives amazing high level reporting.   Without question, CRM has …

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